2026 Trends and Predictions: Cloud Strategy Evolves to Hybrid Optimization
Our SVP of Technology and Engineering, Brett Beers, joined fellow industry leaders to discuss 2026 trends and predictions for CSI Magazine.
As audience fragmentation and platform proliferation continue, cloud adoption across the media sector is entering a more pragmatic phase, with hybrid models now firmly at the center of broadcast and streaming strategies. Across the sector, cloud remains essential, but success increasingly depends on hybrid design, financial discipline and data-driven decision-making rather than one-size-fits-all migration.
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