Our Head of Business Development, Ian McPherson, recently contributed to the first installment of NCS | NewscastStudio’s three-part Industry Insights series exploring the evolution of cloud production across the media industry.
In his contribution, Ian shared perspectives on where cloud and hybrid workflows are delivering the most value today, from supporting bursty workloads and distributed collaboration to enabling more scalable and cost-effective operational models. He also discussed how AI-driven automation and agentic architectures are helping organizations better manage unpredictable demand, improve content localization, and further virtualize remote production environments.
What types of productions are best suited to fully cloud-based workflows and which still benefit from on-premises infrastructure?
The cloud is ideal for bursty workloads, shorter duration projects, and distributed collaboration. The additional benefit here is the de-siloing of data that results from bespoke, closed, and proprietary architecture. Hybrid workflows are more effective at addressing steady-state, always-on requirements, where depreciable capital investment provides a predictable cost of ownership and generally lowering operating costs.
Where are organizations seeing the most innovation in remote or distributed production enabled by cloud infrastructure?
As AI moves from experimentation to production, companies are able to apply language models and agentic architectures to better handle unpredictable demand and disruptions, enabling greater virtualization of remote production, as well as improved customer engagement and content localization.
