The Economic Reset Facing Broadcast and Media Tech Spending in 2026
Our COO, Hannah Barnhardt, joined fellow industry leaders in NCS | NewscastStudio’s 2026 outlook to explore how broadcasters and media companies are entering the year with a renewed focus on resetting revenue models and unlocking more value from the assets within their catalogues.
With audience fragmentation, rising operational complexity, and uneven revenue performance continuing to pressure margins, many organizations are shifting from pure growth strategies to finding smarter, more sustainable ways to operate at scale. That includes embracing technologies that automate content processing, generate rich metadata, create multi platform versions, and uncover new monetization opportunities buried in archives, turning static libraries into active revenue engines.
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